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The legal landscape is constantly evolving, and staying ahead of the curve is important for personal injury law firms. By attending industry conferences, you have the opportunity to network with peers, gain invaluable insights from top legal experts, and learn more about the latest technologies […]

Google’s Performance Max (PMax) is a fully automated ad campaign that uses Google’s advanced technology to reach potential clients and customers across all of Google’s platforms. It was designed in a way that can help your firm maximize conversions and performance by allocating your budgets […]

If you’re reading this blog, you likely know how important it is to take the time and effort to build your firm’s brand online. But many people don’t know or realize that Google’s AI Overview tool can be your soldier in this struggle. The Overview […]

As your advertising partner, we’re always digging into the numbers to find what works best for your law firm’s marketing investment. Over the summer, we added Netflix to the media mix for several cj clients. Recently, we analyzed the impact in five different markets during […]

In the competitive landscape of personal injury law, securing local media coverage is essential for building brand awareness, establishing credibility, and attracting new cases and potential leads. While both paid ads and local earned media are great ways to build brand awareness and reach your […]

NASHVILLE, Tenn. (December 9, 2024)—cj Advertising, a Nashville-based marketing and advertising agency celebrating its 30th anniversary, is renowned for its expertise in personal injury law firm marketing. But beyond the typical realm of motor vehicle accidents, cj Advertising also specializes in generating leads for highly […]

In the crowded and cut-throat space of law firm marketing, branded search is an important indicator of your firm’s reputational health. When potential clients search for your firm by name—like “August Smith & Associates,” for example—rather than generic terms like “personal injury lawyer,” that kind […]

Trust means everything in personal injury law, and a website that builds trust is a powerful tool for client acquisition. Your website serves as a virtual storefront, responsible for making a positive first impression on those seeking legal help. But your homepage isn’t the only […]

NASHVILLE, Tenn. (Nov. 20, 2024)—cj Advertising, a leader in personal injury law firm marketing, recently hosted its annual conference, bringing together over 50 attendees from more than 25 personal injury law firms nationwide. Held on November 7 in Nashville, the conference emphasized the critical interplay […]