Are You Camera-Ready? Media Relationship Tips From the Experts

This content has been reviewed by Gary O. Bruce

The media spotlight can be a powerful tool for personal injury law firms. Whether it’s a feature in a news article, a guest spot on a podcast, or an on-camera interview, media exposure can boost your brand, establish trust, and position your firm as a […]

Read Full Post

Unleash the Power of Content Marketing for Your Personal Injury Law Firm

This content has been reviewed by Gary O. Bruce

Tired of stagnant website traffic and fierce competition in your market? It’s time to revitalize and reinvest in digital content as an essential part of your marketing strategy! Here at cj Advertising, we are passionate about helping personal injury law firms utilize engaging digital content […]

Read Full Post

Is AI the Ultimate SEO Hack?

This content has been reviewed by Gary O. Bruce

AI is no longer something of the future. It’s here, readily available, and now frequently hailed as an incredible SEO tool, capable of performing keyword research, optimizing content, and generating everything from meta descriptions to entire blog posts and articles. There’s no doubt that artificial […]

Read Full Post

Leveraging Social Media to Elevate Your Brand: Are You the Next Law Firm Influencer

This content has been reviewed by Gary O. Bruce

Becoming an Influencer When you think of an influencer, you may automatically think of social media stars, typically in the lifestyle and entertainment fields. But you, as a legal professional, can also be a powerful influencer for yourself and your firm. By engaging with your […]

Read Full Post

Emerging Trends in CTV Advertising: Navigating Linear and CTV Strategies

This content has been reviewed by Gary O. Bruce

In the rapidly evolving landscape of digital advertising, Connected TV (CTV) has emerged as a pivotal channel for marketers aiming to reach audiences in a more targeted and engaging manner. As we delve into the intricacies of CTV advertising, understanding its trends, recommended budgets, and […]

Read Full Post

A Personal Injury Law Firm’s Guide to UTM Codes

This content has been reviewed by Gary O. Bruce

If you have no idea which of your law firm’s marketing campaigns are successful, you could be wasting valuable time and money. Understanding the effectiveness of your marketing efforts helps you craft a strategy that brings more people—and leads—to your site. UTM codes (Urchin Tracking […]

Read Full Post

Unpacking the Google Leak (and What It Means for Your Firm)

This content has been reviewed by Gary O. Bruce

In May 2024, a leak of Google’s internal documentation of how its Search product works was made public, stirring endless conversation in the SEO community. The leak calls into question what Google says is important for SEO professionals to focus on versus what factors its […]

Read Full Post

Highlighting Our Latest Design Approach to Email Templates

This content has been reviewed by Gary O. Bruce

Digital spaces are in a constant process of change and renewal; it seems like new platforms, apps, and voices emerge every day, and are just as quickly drowned out by others. Despite this, one communication channel remains steadfast at the top of the pile: email. […]

Read Full Post

How Meta’s Audience Guidelines Impact Personal Injury Law Firm Marketing

This content has been reviewed by Gary O. Bruce

Social media ads play a pivotal role in digital marketing, especially in highly competitive sectors like personal injury law. Platforms owned by Meta, such as Facebook and Instagram, are crucial for personal injury law firms hoping to reach and engage potential clients. These platforms allow […]

Read Full Post

How Good Deeds Can Boost Your SEO

This content has been reviewed by Gary O. Bruce

It’s been said that a good deed is its own reward, and the fulfillment one gets from helping others is worth the sacrifice. But did you know the rewards from a good deed can extend to the digital realm, too?  If your firm focuses on […]

Read Full Post