A Look Back on 2016 Political Advertising
Category: cj News Industry Trends
This content has been reviewed by Gary O. Bruce
No matter what side of the fence you were on during this election, we all know things got pretty, uh, interesting. And, while we don’t have the finalized ad spend for this years’ political circus, we do have YOUR data. So, regardless of how much […]
SEO: It’s Only Good if it Gets Cases
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
At cj Advertising, we’ve always maintained that, when it comes to websites for law firms, conversions are more important than search rankings. But to ensure we’re giving our clients the best chance of success, we recently put our beliefs to a new test.
Mobile vs. Desktop: Are You Seeing Different Results?
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
During a keynote from Google at a recent conference in Las Vegas, a rep stated that they will be separating their mobile index from their desktop index. This means you will see different results depending on which device you use to perform a query. Google has […]
December spending: Keep it or kill it?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Rumor and folklore say that calls are terrible in December and we should all just save our money. Everyone is travelling and holiday planning, throwing off all our routines. Data warriors that we are, we did some comparing to discover just how true or false […]
Google Hits the Real Time!
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
After a long wait, Google is finally updating their search algorithm. It’s true! The Penguin 4.0 algorithm has been released! But now, instead of periodically refreshing data, updates are being made in real time! So, you’re probably wondering what this means for you. Ultimately, the […]
Pokémon Go: Still Going
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Can you believe it’s already been three months since Pokémon Go first buzzed our phones? Neither can we. When this record-breaking game premiered in July, we were quick to support our clients’ efforts to find marketing opportunities based on its exploding popularity. Because this unique […]
Lower Gas Prices Impacting Personal Injury Law
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
You know that glorious moment when you hear the gas pump click off and you find out you were able to fill your tank for under 20 bucks? Well, that’s an experience that more drivers have been able to appreciate since gas prices have dropped […]
Is 2017 Really a 53 Week Year?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
So you think you have a pretty good understanding of the calendar. 365 days, 52 weeks and each month begins on the 1st. And then you step into the media world and we tell you that the broadcast month of April actually started on Monday, […]
Robocalling for Mass Tort Cases
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Robocalls are those annoying, automated calls you receive (from God knows where and for who knows what) without any live, human assistance. If you’re a lawyer considering using a robocall system to hunt for cases (mass tort or otherwise) you might want to double check […]
Robotic Lawyers: Is Your Firm Next?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Whether you’re asking Siri for the weather forecast or having your living room vacuumed by an autonomous scooter, artificial intelligence (AI) has infiltrated our daily lives. Science fiction is becoming practical reality, but not without raising questions and concerns. While our clients in the personal […]