Another Blow for Non-lawyer Investors
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Jacoby & Myers, LLP took its argument for removing the restriction on non-lawyer financial investing to federal court Friday, August 19. To say it didn’t go well would likely be an understatement. According to Law 360, the appellate panel from the U.S. Court of Appeals Second Circuit […]
Attack Ads: Three Reasons Why Lawyers Should Refrain
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
During the political season, our TVs are plastered with ads supporting one candidate and knocking down the next. Attack ads are common practice in politics, and they’re starting to become a trend in lawyer advertising as well. In fact, according to Bloomberg, money spent on […]
Pokémon Go: With Great Fun Comes Great Responsibility
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Technology is throwing plenty of curve balls at injury lawyers this year. Self-driving car crashes, drone-related injuries, and now auto accidents caused by the Pokémon Go app for iOS and Android devices. There’s no disputing, this new game has taken the world by storm. Within […]
Out with the Old, In with the New
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
You can’t wait to get to work on Monday for discussions around the water cooler about your favorite TV show’s season finale. Was Margaret shot or not? Did Bill make it to the airport in time to catch the love of his life before she […]
Self-Driving Car Involved in Fatal Crash
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Last summer, we posted a blog about the first injury accident involving a self-driving car. Although the accident caused only minor injuries, it prompted our Creative Services team to intensify our research about the possible legal implications associated with an accident of this kind. Since […]
Back to the Future
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Once upon a time from 2001 through about 2011, local mass tort advertising campaigns were an active and regular occurrence. Most clients will remember the typical sequence of emails, conference calls, deal options, and most of all…the havoc of intake for nearly every campaign.
When Words Collide
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
As a copywriter here at cj Advertising, I know firsthand that words have power. And I can tell you that we carefully choose the right words to market our clients’ brands. That’s why there’s been a lot of discussion lately in the Creative Services department about […]
Web Forms: Less Means More
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
At a recent marketing conference I attended, the audience was asked if we’d ever lied while filling out a form online. A quick poll showed a majority of people said yes. The reasons varied from person to person, but the underlying themes were the same: not […]
The Endless TV Buffet
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
The days of having only a few channels and no remote is long over. Now the options seem endless. The options range from over-the-air, cable, satellite and alternatives like Apple TV and Roku. What are they and what do we recommend?
Station Packages: 2015 Re-Cap
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Last year, Darron told you about our station package valuation process. When stations send packages, your client services team and your buyer work together to determine whether the offer makes sense from a brand perspective and from a media value perspective.