Google Analytics: Where Have All Your Visitors Gone?

This content has been reviewed by Gary O. Bruce

Don’t worry—they’re still coming to your site, they’re just being labeled differently. Google recently changed the terminology used in its Google Analytics platform: Visitors are now called “users.” Visits are now called “sessions.” Why the name change?

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Google’s Panda Update Killed eBay, But You Don’t Have To Worry

This content has been reviewed by Gary O. Bruce

Google recently rolled out a new algorithm update dubbed Panda 4.0. This update is the latest in the Panda series of updates Google initiated back in 2011. The purpose of the updates is to keep spam-based websites with “thin” or “low quality” content from showing […]

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10 Tips to Help Launch a Successful Website

This content has been reviewed by Gary O. Bruce

With such a competitive online environment, website visitors tend to have short attention spans and will leave websites very quickly if they can’t easily navigate to the information they’re looking for. While some bells and whistles are awesome, depending on the industry and target audience, […]

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The Magical, Mysterious Bounce Rate and What It Means

This content has been reviewed by Gary O. Bruce

Bounce Rates seem to either drive business owners crazy or totally confound them. It doesn’t have to be that way. Over the years I’ve explained Bounce Rate on countless occasions to business owners, marketing managers, and executives entering the digital space for the first time. […]

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3 Ways Twitter, Facebook, and LinkedIn Are Giving Your Profiles a Makeover

This content has been reviewed by Gary O. Bruce

Nothing ages faster than a social media platform. Websites like Twitter, Facebook, and LinkedIn are always changing their styles to keep up with the latest trends. And if you want your profiles to stay stylish and lookin’ good, you have to keep up with those […]

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Worried About Heartbleed? Your Data Is Safe.

This content has been reviewed by Gary O. Bruce

Been watching the news this week? You may have heard about the Heartbleed security bug potentially affecting 70 percent of all websites. The bug leaves sensitive data sent over SSL-encrypted connections—such as usernames, passwords, and credit card information—vulnerable to hackers. As a cj Interactive client, […]

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A Series of Social Lies: Part Three

This content has been reviewed by Gary O. Bruce

The Lie: Social Media doesn’t generate leads. Congratulations! You’ve embraced the new and ever-evolving world of social media! You’re posting engaging content and boosting your best posts; your reach and engagement levels are growing from month to month; and your recent campaign tripled your audience. […]

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Where the Reptile Meets the Road

This content has been reviewed by Gary O. Bruce

When Dr. Clotaire Rapaille spoke at cj Conference 2010: Code Alignment, he sparked a powerful dialogue within the cj Advertising family. He helped us understand the reptilian brain, the part that holds the key to why we make decisions. He also discussed his extensive research […]

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A Med View Services Milestone

This content has been reviewed by Gary O. Bruce

Med View Services Reaches 20,000 Evaluations!! Since inception in June 2009, the team of registered nurses at Med View Services have prescreened and medically qualified or disqualified over 20,000 initial medical malpractice inquiries for40+ law firms across the country. That’s 20,000 initial inquiries that didn’t waste the firms’ time and simultaneously delighted […]

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A Series of Social Lies: Part Two

This content has been reviewed by Gary O. Bruce

The Lie: Anyone can manage your social media. It’s fairly common to see business executives hand their social media presence over to the millennial in the office, typically an intern or young office assistant. While these individuals are often great at connecting with each other […]

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