Are Your Law Firm’s Facebook Stats Looking Grim?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
You’ve been posting on Facebook regularly. You’ve been creating interesting, engaging content for your law firm. You’ve been sharing and promoting that content while being increasingly more active in your community—liking and sharing with non-profits you support. You’ve even hired social media experts to guide […]
2014 Super Bowl Ads: The Good, Bad, and Adorable
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
On any given day (Sunday or otherwise), advertising is a full-contact sport. But with 30-second commercials going for $3 mil a pop, advertising during the Super Bowl (or “The Big Game” as our intellectual property lawyers prefer) is more like a war. So who were […]
A Series of Social Lies: Part One
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
The Lie: You have to be on every major social media platform. Your new millennial intern just told you about an awesome social network, and you want to know why you’re not on it. I’m glad you asked. Our reason for not adopting a particular […]
Twitter’s New “Nearby” Feature: What Law Firms Need To Know
Category: Industry Trends Law Firm Operations
This content has been reviewed by Gary O. Bruce
Keep On Radar, Wait for Acceptance By Mainstream/Larger Audience Back in December, Twitter made headlines when it began experimenting with a new feature dubbed “Nearby.” This new timeline feature lets mobile app Twitter users see tweets from other nearby Twitter users whether they follow […]
Dos and Don’ts for TV Lawyers
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Being a lawyer who advertises ain’t easy. You work your ass off building and maintaining a top law practice 364 days a year. But then on day 365, you have to transform into a polished TV spokesperson. Pressure? Not with Creative Services watching your back. […]
Nineteen Years…don’t they go by in a blink? Not really!
Category: cj News Industry Trends
This content has been reviewed by Gary O. Bruce
60 brands supported, 2M leads, $300 million invested in advertising, and the recovery of a few billion dollars by clients has likely made us all older, busier, and in some cases flat worn out. But it has also brought us and our teams a wealth of […]
Humming Along with Google’s Hummingbird
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Google recently launched Hummingbird, a major update to its search algorithm. Hummingbird changes the way Google searches the Web by: Increasing the importance of location, social media connections, and past searches Your location when you search, who you follow on social networking sites, and what […]
Hummingbird: How Google’s New Search Algorithm Impacts You
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
This blog post was written by Interactive Web Copywriter Reid Akins in collaboration with cj’s Search team. Google just changed the search game again. The company’s newest search algorithm, called Hummingbird, was announced on September 26, 2013, to coincide with the company’s 15th anniversary. Hummingbird […]
It’s a Win for the Consumer…Really?
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
There was an article posted on Forbes.com back in February that’s just now getting attention in the IP circles. It focused on a Wisconsin case dealing with keyword advertising where one firm bought another firm’s name in their PPC program that ended in a lawsuit. […]
Google says: “We take trademarks seriously”
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
In our ongoing attempts to get a straight answer from Google regarding their monitoring of trademarks being used without authorization, our interactive team came across a procedure for filing complaints that also serves as a registration portal for trademarks. Simply put, by registering our trademarks […]