Social Community Campaigns: An Investment With Meaningful Returns
Category: Industry Trends Uncategorized
This content has been reviewed by Gary O. Bruce
The importance of community campaigns cannot be overstated. The opportunity to show goodwill to the people in your community is possibly the most meaningful way your firm can connect outside of helping the injured who call your firm for legal help. Our team has been […]
Advantages of Working With a Funding Company
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
There are many options available to law firms for loans and funding for start-ups, capital, and growth. There are traditional methods like Small Business Loans along with companies offering specific types of funding for personal injury law firms. Law Firm Financing Is Different From Law […]
Communication Between Marketing and Intake
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
In last week’s blog post, we wrote about the importance of having a detailed marketing calendar for 2023. Now that you know your plans for the coming year, it’s time to ensure that you keep everyone else in your firm in the loop as well. […]
The Marketing KPIs You Need To Be Tracking
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
“We must realize – and act on the realization – that if we try to focus on everything, we focus on nothing.” John Doerr, author of Measure What Matters This quote rings true in many circumstances, but especially in the world of marketing for Personal […]
Why Your Firm Needs Core Values
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
In recent years, we’ve heard a lot of buzz about company “core values” – you may have seen them in job postings, social media content, or highlighted throughout businesses websites. If you have not jumped on the trend and identified official company values at your […]
Google’s Helpful Content Update – August 2022
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
In response to user feedback, Google introduced a new update in August they dubbed the “Helpful Content Update.” The purpose of this update was to eliminate websites deliberately designed to trick the system, which undermines their ability and mission of providing the most relevant and […]
7 Gift Ideas That Are a Hit With Referral Partners
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
A question we hear often from law firms is, “We’d like to send something special to our referral partners to thank them and show appreciation. Do you have any gift recommendations?” Now, first things first: If you are a law firm who is considering sending […]
Set the Tone for a Strong Year With a Strategic Planning Session
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Here at cj Advertising, we know that there are many factors that determine the success of your Personal Injury law firm. However, there is one major thing that each and every firm can, and should, be doing to maximize growth: conduct annual (at least) planning […]
How to Get the Most Out of an Answering Service for Your Firm
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
Potential clients may reach out to your firm at any time, day or night, weekday or weekend. When they do, it’s extremely important for your firm to be prepared and equipped to not only take their calls, but to also be ready to take their […]
Best Personal Injury Attorney Conferences You Should Attend in Fall & Winter 2022/2023
Category: Industry Trends
This content has been reviewed by Gary O. Bruce
One of the most effective ways to learn how to grow your law firm is to attend an in-person legal conference. The value you can get from meeting and talking to other law firms, continuing your education, and staying up to date with operations and […]