A Personal Injury Law Firm’s Guide to UTM Codes
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
If you have no idea which of your law firm’s marketing campaigns are successful, you could be wasting valuable time and money. Understanding the effectiveness of your marketing efforts helps you craft a strategy that brings more people—and leads—to your site. UTM codes (Urchin Tracking […]
Unpacking the Google Leak (and What It Means for Your Firm)
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In May 2024, a leak of Google’s internal documentation of how its Search product works was made public, stirring endless conversation in the SEO community. The leak calls into question what Google says is important for SEO professionals to focus on versus what factors its […]
Highlighting Our Latest Design Approach to Email Templates
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Digital spaces are in a constant process of change and renewal; it seems like new platforms, apps, and voices emerge every day, and are just as quickly drowned out by others. Despite this, one communication channel remains steadfast at the top of the pile: email. […]
How Good Deeds Can Boost Your SEO
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
It’s been said that a good deed is its own reward, and the fulfillment one gets from helping others is worth the sacrifice. But did you know the rewards from a good deed can extend to the digital realm, too? If your firm focuses on […]
Why the Google Map Pack Matters for Your Personal Injury Law Firm
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
John is a construction worker. As is common in his line of work, he suffers an injury due to faulty equipment. Seeking legal help, he picks up his phone and types “personal injury lawyer” into Google. As the results load, so does the Map Pack […]
What Is Unhelpful Content? (And How to Address It on Your Site)
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
One of Google’s top priorities is offering search results that readers find valuable. This ensures people trust their product, find it useful, and continue to use it. So, in August 2022, Google began rolling out a “helpful content update,” which sought to improve the quality […]
Building Client Relationships in the Post-Cookie Era
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In a significant shift that impacts the digital marketing landscape, Google has announced its decision to continue supporting third-party cookies in its Chrome browser. This announcement, made on July 22, 2024, marks a reversal of the company’s previous plans to phase out these tracking tools. […]
Understanding the Distinctions Between PPC and LSA Advertising
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
In 2024, consumers have more options than ever before for how they spend their time online. From following social media influencers to checking emails, reading blogs, watching YouTube, and doing deep dives through Google, there’s something of interest for everybody. But more digital channels for […]
5 Do’s and Don’ts for Writing Compelling Legal Blogs and Emails
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Let’s be frank: there’s a lot of personal injury content online, including blog posts, videos, landing pages, newsletters, social media, and advertisements. If you’re reading this blog, you’re not only aware of this, you’re probably part of this crowded field. Thus, you may be wondering […]
Design Inspiration for Personal Injury Law Websites
Category: Industry Trends Our Services
This content has been reviewed by Gary O. Bruce
Websites aren’t just digital brochures for companies. They’re vital tools in any effective marketing strategy, especially for personal injury law firms. Simply put, your website is the front door to your legal services, and it’s often your first point of contact with potential clients. So, […]