Staying on top of social media trends can feel like a full-time job. Manually scrolling through the feeds of various social media platforms, hoping to identify the newest fads and internet obsessions, is time-consuming and can be an inefficient use of time. Finding trends that are relevant to your firm’s specific demographic and audience can be like finding a needle in a haystack.
But while it can be challenging, staying on top of trends is an important way to stand out in your market and keep your audience engaged, even for niche services like personal injury law. To help you on your quest, we’ve compiled the top tools below for staying on top of social media trends.
Your Time-Saving Toolkit: Free and Paid Tools
Free Tools: Rather than manually identifying trends and analytics, utilize these free online tools and services to help get you started:
- Platform Analytics: Most social media platforms offer built-in analytic tools. X (formerly known as Twitter) Trends highlights trending topics, while Facebook Insights provides data on page performance and audience demographics.
- Google Trends: This free tool allows users to track search queries and related topics. It offers a great way to track emerging trends on whichever platforms your firm utilizes.
- Hashtag Recommendations: Most platforms, including X, Instagram, and TikTok, suggest relevant hashtags for your posts. These suggested hashtags are recommended to help increase your engagement and connect you with a broader audience.
- TubeBuddy: This online tool has both free and paid tiers that allow you to elevate your YouTube channel using keyword research and analytics.
Paid Tools: Investing in paid online tools can give your law firm an edge over competitors and offer a way to engage in trends once you’ve identified them.
- Location Filters: Primarily offered by Snapchat, these custom-designed overlays will appear on users’ screens when they are in a specific geographical location. This tool allows business to promote their business, brand, and events.
- Customer Relationship Management Systems: CRM systems including Salesforce, HubSpot, and Zoho CRM can help your firm stay informed about your target audience by improving client satisfaction, identifying potential new clients, and managing interactions with online users. By tracking customer interactions, CRMs can also help identify emerging trends within your target audience. For instance, if you notice a significant increase in inquiries about a particular legal issue, it might indicate a growing social media trend related to that topic.
- Email Marketing Platforms: Platforms like Marketo, MailChimp, and Constant Contact are a great way to build a strong online presence and stay consistent in communicating with your target audience. Nurture client relationships, promote legal services and updates, and generate leads and conversions with these paid online platforms.
Putting It Into Practice: Tips for Leveraging Trends in Your Social Strategy
Depending on your specific legal practice areas, geographical location, and target audience, your social media strategy will vary. By making sure that your social media presence aligns with your firm’s unique identity, you can cultivate a strong brand reputation and position yourself as a trusted source in the legal industry.
No matter how you want to position your firm through your social media platforms, following these simple steps can help boost your online presence:
- Create Engaging Content: Utilize trends that fit your brand’s voice and style. Avoid trends that feel inauthentic to you and your firm.
- Test and Experiment: Don’t be afraid to try new things! The internet is a funny place, and sometimes the ideas that you don’t believe will be successful can generate the most buzz.
- Monitor Performance: Stay informed on the results of your posts. Take note of the type of content that your audience is enjoying the most. Is it Reels? Carousels? TikToks? Identify what your audience is enjoying and make that a key focus in your content creation.
- Visual Storytelling: Use engaging visuals (images, videos, infographics) to complement trend-based content. Allow your visual content to reflect your personality and credibility through storytelling, expert insights, and statistics.
- Stay Consistent: If you are only going to take away one piece of information from this blog, let it be this: stay consistent! Consistency truly is the key to building brand awareness and staying relevant in the digital world. Find a posting schedule that works best for you and stick to it.
- Monitor Industry Influencers: To stay on top of trending content, follow legal influencers who often set the tone for new trends on Instagram and TikTok. Accounts with large followings often offer great inspiration for content ideas and video series. Search hashtags like #PersonalInjuryLawyer, #InjuryAttorney, #LegalAdvice, and #LawTok, to find popular creators who are engaging audiences and driving conversations in creative ways.
- Be Interactive: Interact with local accounts on TikTok, Instagram, and Facebook (commenting, duetting, stitching videos). This will help make your profile more visible to local residents who follow those pages.
Staying ahead of the curve is essential in today’s fast-paced digital landscape. By effectively utilizing these tools and strategies, your firm can harness the power of social media trends to enhance your online presence, increase brand visibility, engage your audience, and ultimately drive business growth. To learn more about how you can take your social media strategy to the next level, contact cj Advertising today.
