NASHVILLE, Tenn. (Nov. 20, 2024)—cj Advertising, a leader in personal injury law firm marketing, recently hosted its annual conference, bringing together over 50 attendees from more than 25 personal injury law firms nationwide. Held on November 7 in Nashville, the conference emphasized the critical interplay between traditional television advertising and digital media—highlighting innovative strategies that help firms reach today’s audiences in the most impactful ways possible.
The event featured a dynamic lineup of presentations led by cj Advertising’s team, alongside the high-energy keynote session by bestselling author Gary John Bishop. Known for his straightforward approach to personal development, Bishop inspired attendees with actionable advice on “doing the work” to achieve their highest potential.
cj Advertising’s own experts covered a range of practical, high-value topics designed to maximize firms’ advertising effectiveness:
- Conquer Digital Ads for Your PI Firm: Kalin Dudley, Chief Digital Officer, led an in-depth session on digital advertising tailored specifically for personal injury law firms, offering insights into the latest digital trends.
- Creative Showcase: Amanda Goddard, Director of Integrated Digital, and Jennifer Floyd, Chief Creative Officer, showcased the innovative ways cj Advertising brings client brands to life. This year’s showcase underscored the value of combining traditional creative with digital assets to establish a firm’s brand personality.
- Community Marketing Strategies for PI Firms: Stephanie Koehler, Associate Director of ID Products & Content, discussed methods to grow a firm’s client base through community-centered digital marketing, such as engaging online events and targeted email strategies.
- SEO Strategy for Your Firm: Seth Sparks, Senior Digital Content Writer, and Javier Corona, Digital Strategist, explored best practices for boosting online visibility and search engine rankings, with a focus on strategies unique to personal injury law.
A Highlight on the Relationship Between Traditional TV and Digital Media
A central theme of this year’s conference was the synergy between traditional TV and digital media—a relationship that has proven essential in driving comprehensive client acquisition strategies. Through panel discussions and case studies, cj Advertising illustrated how firms can leverage these two mediums together for maximum reach, client engagement, and brand recall.
Honoring Tyler Mann Injury Law as Law Firm Partner of the Year
cj Advertising proudly awarded Tyler Mann Injury Law the prestigious Law Firm Partner of the Year award. Tyler Mann Injury Law, a longstanding client based in Huntsville, AL, has seen remarkable growth by combining innovative marketing tactics with a deep commitment to community impact. Their dedication to clients and impactful community initiatives like their annual shoe drive for local schoolchildren reflect the same values that drive cj Advertising’s mission.
Recognizing Leadership Excellence: Micki Love, President of cj Advertising
Another highlight of the event was the presentation of a Top 5000 Fastest-Growing Private Companies in America award by Inc. Magazine to Micki Love, President of cj Advertising. The award, presented by cj Advertising’s Owner and CEO Chad Dudley, recognized Micki’s outstanding leadership and dedication to driving the company’s growth and success. This honor reflects the commitment and passion Micki brings to cj Advertising, contributing to its lasting impact in the legal marketing space.
About cj Advertising
For 30 years, cj Advertising has been a trusted partner for law firm marketing, specializing in personal injury law. They leverage data-driven strategies and creative excellence to help firms grow. cj offers a comprehensive suite of services, including video production, website design, digital marketing (SEO, PPC, social media), and strategic media buying (TV, print, etc.). Their deep understanding of law firm operations allows them to craft effective, tailored marketing plans that drive results. Beyond marketing, cj Advertising is committed to the community through their Camels with a Cause program. Visit cjadvertising.com to learn more.
