Integrated Digital Marketing for Lawyers
Transform Your Firm’s Digital Presence
Is your law firm’s digital strategy delivering real results? In today’s competitive legal market, simply having a website isn’t enough. To stand out, you need an integrated approach that attracts, converts, and retains clients.
At cj Advertising, our Integrated Digital team delivers tailored solutions designed to align with your firm’s unique goals and case acquisition targets. We combine digital advertising, website management, industry-leading SEO, and strategic email marketing to elevate your search rankings, attract high-intent leads, nurture potential clients, and convert visitors into retained cases.
Digital Marketing That Delivers Cases
With decades of industry expertise and a passion for data, cj’s Integrated Digital team leverages proven results and comprehensive analytics to drive sustainable growth for your practice.
Our digital marketing solutions are built on three core pillars designed to strengthen your firm’s market position and generate quality leads.
Website Management
Your website should reflect your law firm’s brand identity, showcase your expertise, and provide a seamless, intuitive experience across every device and channel. To stay competitive in search, we will optimize your site’s performance, ensuring it outranks your competition and attracts high-intent users.
Web Design and Development
At cj, we create websites that attract visitors, build trust, and generate leads. We deploy the latest technologies, design strategies, and data-driven best practices to ensure your web presence is engaging, visually appealing, intuitive, and accessible. Our approach prioritizes conversion rate optimization (CRO), using strategic layouts, compelling calls to action, and seamless user experiences to turn website visitors into qualified leads and signed cases.
Search Engine Optimization (SEO)
We optimize your site for maximum visibility in search results on Google and Bing, ensuring your firm is easily found by potential clients seeking legal services. Our approach emphasizes Local Search strategies, including comprehensive Google Business Profile (GBP) optimization, to improve your rankings in local map packs and organic search results.
We continuously refine our SEO tactics to stay ahead of Google Core Updates and create compelling, helpful content and a strong local presence. We position your firm as the go-to legal resource, turning search visibility into real case opportunities.
Reputation Management
We proactively monitor and manage your online reputation, swiftly addressing client feedback, highlighting positive testimonials, and implementing practices to generate new reviews. We help you build and maintain a sterling online reputation that showcases your firm’s commitment to client satisfaction and legal excellence.
Digital Advertising
Our digital advertising approach includes targeted social media advertising on platforms where leads spend the most time, like Facebook and Instagram. We also specialize in search engine marketing (SEM) and pay-per-click (PPC) advertising, developing and managing Google ads, Performance Max campaigns, and Local Service Ads (LSAs) to ensure your firm appears prominently in search results when potential clients are actively looking for lawyers.
Marketing Automation
The path to retaining a case rarely follows a straight line. Our marketing automation solutions create meaningful touchpoints throughout your potential client’s journey, ensuring your firm stays top-of-mind when legal needs arise.
Strategic Lead Nurturing
We design intelligent nurture sequences that guide prospects through their decision-making process. From initial contact to case signing, each interaction is perfectly timed to build trust and demonstrate your expertise.
Community Connection
Expand your firm’s influence through targeted social campaigns and community-focused content. We help you build a robust database of local contacts while positioning your firm as both a trusted legal resource and an engaged community partner.
Email Marketing Excellence
Keep your firm top-of-mind through strategic email communications that showcase your legal expertise. From welcome sequences to practice area newsletters, each message moves prospects closer to becoming clients. Our systems integrate seamlessly with most case management software, ensuring consistent follow-up and maximizing every opportunity.
Partner With cj Advertising to Turn Clicks into Cases
Your digital strategy can mean the difference between steady growth and stagnation in today’s legal marketplace. At cj Advertising, we combine industry expertise, data-driven insights, and innovative marketing solutions to help your firm stand out online. Contact us today to discover how our comprehensive digital marketing services can help your practice reach new heights.
