The “No Fee Guarantee” (NFG) may be the most famous, or infamous, trademark in the legal advertising world. And no doubt your interpretation depends on whether you’re an authorized licensee…or not. For those not familiar with the NFG’s history, here’s a quick timeline on how […]
Do you know how your clients find you? We do!
Of the 58 million people who sought a lawyer in 2012, 76 percent used online resources. That’s 44 million people who will only find you if you have a strong online presence. LexisNexis Webinar It’s no secret that social media is transforming the way the […]
Tort Report (da Vinci Surgical Robot)
da Vinci Surgical Robot The da Vinci surgical robot is an advanced surgical tool used in more than 2,000 medical facilities around the world. The robot is capable of performing complex laparoscopic surgeries, such as hysterectomies and prostate removals, while surgeons remotely control the machine […]
Social TV for Lawyers? Why Not!
After the confetti cleared from Super Bowl XLVII, cj Advertising joined the chorus of cheers for Oreo’s Dunk in the Dark Twitter ad. The “tweet heard ‘round the world” was well-timed, beautifully executed, and best of all, free. Oreo just stuck it out there and […]
Google Introduces Enhanced Campaigns
This post was written by Abby Woodcock, PPC Specialist at cj Advertising. On February 6, Google officially announced their latest and “greatest” update to AdWords: Enhanced Campaigns. What are Enhanced Campaigns?
Rocky Mountain Hi!
During our week long shoot in Colorado, we captured the McDivitt family in their “natural habitat.” This firm truly cares about their community, and they want to share that message. In a heartfelt spot called “Family Community,” you can see and believe that McDivitt Law […]
Media Placement – Core Belief #1
#1. NEGOTIATING. We always negotiate based on cost per point because we can secure competitive rates when buying based on a program’s ratings.
Super Bowl Proves TV Is King
At cj Advertising, many of us love football. But ALL of us are bat$h!t crazy about advertising. So for ad nerds like us, this Sunday’s big game is like…well… the Super Bowl. The innovative commercials serve as creative inspiration and remind us of television’s place atop the advertising throne. […]