This post was written by Caitlin Zarella, Media Data Manager at cj Advertising. We all know Nielsen provides the media team with key information to make the most out of our media buys. But did you know they are also tracking how, why, and what […]
Social Proof 2: Man’s New Best Friend
This post was written by Nicole Melton, Producer at cj Advertising. In my last blog post, I promised more on the subject of Social Proof, so here you go. Let’s start with a recap. As author Robert Cialdini explained in his book Influence: The Psychology […]
Social Proof: Everybody Calls a Lawyer
This post was written by Nicole Melton, Producer at cj Advertising. Proof is pretty important to lawyers, right? If you’re going to sway a judge or a jury, you better hope you have some. In criminal cases, “Exhibit A” can literally mean life or death. Proof […]
Why Accident Victims Call Law Firms
Here in P & D, we don’t do anything by accident. Drawing from published reports, call data, and analysis of competitor spots, even our most experimental work is based on hands-on experience and trusted research. And whenever the available info becomes a little stale, we’re not […]
The Camel Client…
This blog post was written by Caitlin Zarrella, Media Data Manager at cj Advertising. The Camel Client — TCC. The question isn’t “what is it?” The question is “who is it?”