It had to happen eventually, and last week, it finally did. For the first time ever, a self-driving vehicle was involved in an accident that resulted in bodily injuries. Both drivers and two passengers suffered whiplash and other soft tissue damage when a Google prototype vehicle […]
Keeping the SPOTlight on Your Calls
You flew to Nashville and worked with our Creative Services team to produce a set of memorable direct response TV commercials that are meant to encourage injured people to call your firm. Your Client Services team decided which commercials to traffic for each of the […]
Programmatic: A New Approach to Media Buying
There’s a new buying strategy taking the media world by storm. It’s called programmatic buying. I’m sure you’re intrigued to learn all about it. I know I was curious, especially since I’ve been struggling to even spell the term correctly. In simple terms, programmatic buying […]
Bulletin, Big Boy Board, Poster Blast: Defining Outdoor Strategies
How do you know when outdoor is right for your brand? And then how do you know what to buy? Like the answer to almost every question asked, the answer is “it depends.” It depends on how your TV budget looks. It depends on what […]
EXP Shooting Tips Part 4: B-Roll
Here at cj, we take pride in telling the stories of our clients. Whether capturing their client testimonials or staff interviews, storytelling is at the heart of what we do here in Creative Services. Although the spoken word is a great way to deliver important brand […]