Nielsen has been measuring television audience viewership since 1950. While its methodology has changed in many ways, the company has been the leader in the business ever since. Since Nielsen’s introduction, other services have come and gone. The newest player in the market is Rentrak. […]
What’s In a Name? The .law Question
My ten-year-old son came to me recently asking for a pair of Converse sneakers. “Everyone’s getting them. They’re the hot new thing. They’ll make me cool! They’ll make me run faster!” This came roughly six months after he HAD to have a new pair of […]
Valuable Cases vs. Spots on Air: Any Correlation?
Where do the big cases come from? All firms are looking for the big cases. The question we want to answer is, “Where do you find them?” It has long been the belief of some that big case values do not live in the same […]
Is This Our Last Client Conference?
Here is a radical question… Is this our last client conference? While each year’s conference rocks more than the last, is it time for a change? Is it time to rethink how we can best spend our time, effort, and energy as a group? Is […]
Why TV Is Still #1
For years, TV has been the best bet for generating calls and the best use for the biggest chunk of your advertising dollars. Clearly, we are not the only ones who think that. An article in Adweek recently reported “With competition from Netflix and a […]