What is Google E-A-T? E-A-T stands for Expertise, Authoritative, and Trustworthiness and is used as a concept in Google’s algorithm as one way to evaluate search quality. The first version of this was integrated back in 2014, but it has recently gotten an upgrade. The […]
ChatGPT and the Effect on Personal Injury Law Firms
What is ChatGPT? ChatGPT is an AI-powered chatbot that was released in November 2022 by OpenAI. This is a fancy way of saying it’s a machine trained to respond accurately and appropriately to conversational prompts. It is currently released as a testing preview, meaning users […]
Get More from Your Marketing Content
“Content is king.” We’ve all heard this, but the “why” isn’t always obvious. Does it mean just endlessly churning out new content for no purpose other than because the SEO gods decreed so? No! First, it’s important to understand why consistent fresh content is […]