New Rules for Online Reviews from the FTC

Reviews are omnipresent online. Products, businesses, movies, entire cities—just about anything you can think of is tied to a 5-star aggregate somewhere online. But have you ever questioned the authenticity of these reviews? A glowing review can boost a business’s credibility, while a negative one […]

Is AI the Ultimate SEO Hack?

AI is no longer something of the future. It’s here, readily available, and now frequently hailed as an incredible SEO tool, capable of performing keyword research, optimizing content, and generating everything from meta descriptions to entire blog posts and articles. There’s no doubt that artificial […]