This post was written by Caitlin Zarella, Media Data Manager at cj Advertising. We all know Nielsen provides the media team with key information to make the most out of our media buys. But did you know they are also tracking how, why, and what […]
Media Placement – Core Belief #6
# 6. NIELSEN. We subscribe to Nielsen because we need to have full access to all information that will equip us with market data. Nielsen helps us: 1) place the most effective buys, 2) understand the market, 3) stay informed about the competition, and 4) […]